As a way to reward loyal customers, Daimler Trucks North America (DTNA) has announced Truck Bucks, a new rewards program. Enrolled professional drivers will enjoy discounts and special product incentives with the Truck Bucks rewards card at check-out in Freightliner Trucks, Western Star Trucks, and Detroit service locations.
Specials will include discounts on select parts and services. Discounts will easily be applied at the check-out without the need for coupons or further action by you, the customer.
Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America, expalined that DTNA has always focused on creating customer value through its product and service offerings, providing customers with the lowest total cost of ownership and best performance in the market. “That has been the best loyalty program we could have designed, but we wanted to reward our loyal customer base and Truck Bucks does just that,” Biggs said. “The Truck Bucks program allows us to share special offers on parts and services that customers need most.”
The Truck Bucks reward program will be rolled out over the next couple of months as drivers enroll. “We wanted to communicate as early as possible to customers that a new savings opportunity will be available through the DTNA network,” he explained. “That’s why we’ve encouraged customers to sign up to receive alerts about the program when discounts are available. We believe this program will be yet another tool for our customers to maintain the lowest total cost of ownership for their trucks.”
Go to mytruckbucks.com and submit your email address to receive a notification when you can sign up to receive your card.